Centre for Asia Pacific Aviation launches Asia Pacific / Middle East Low Cost Airline Advertising Awards

The Centre for Asia Pacific Aviation is to launch its first ever Asia Pacific Low Cost Airline Advertising Awards which will be presented at the 2nd Annual Asia Pacific Low Cost Airline Symposium 2005 in Singapore on 26-27 January.

The awards will be presented to the leading Asia Pacific and Middle East Low Cost Airlines in the following categories:

Best Asia Pacific/Middle East Low Cost Airline Print Advertisement 2004 
Best Asia Pacific/Middle East Low Cost Airline TV Advertisement 2004
Best Asia Pacific/Middle East Low Cost Airline Radio Advertisement 2004

The Centre’s Managing Director, Peter Harbison, stated “the media has been crucial in the positioning, brand-awareness and early success of low cost carriers in the Asia Pacific and Middle East regions. These awards are a timely review of this crucial component of the low cost airline success story”.

A highlight package of the shortlisted finalists will be screened during the Branding for Low Cost Airlines session on the second morning of the Symposium, on 27 January 2005. Coverage of the awards will be featured on BBC World Television.

Delegates will vote for their favourite advertisements after the screening. Votes will be tallied and awards announced prior to the Closing Ceremony.

“We look forward to announcing this year’s most innovative low cost airline advertiser – it should be a highlight in anexciting programme in Singapore to get 2005 off to a flying start”, said Mr Harbison.

How to Enter

The Centre is inviting submissions from all low cost carriers and/or their advertising agencies based in the Asia Pacific and Middle East regions for the awards.

Low cost airlines based outside the Asia Pacific /Middle East region, although not eligible to receive an award, are nevertheless welcome to submit examples of their advertising for possible inclusion in the highlights package. They will be presented as examples of low cost airline advertising trends and themes around the world.

To register your interest, please contact ah@centreforaviation.com

The closing date for entries is 10 December 2004.

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