Robert Benton appointed Director Sales and Marketing for Optims North America

Optims a European leader in information technology solutions dedicated to the optimization of management methods and revenue in the Hospitality, Catering and Tourism industries, has announced the addition of Robert Benton to its sales and marketing team. Mr. Benton, who brings over 20 years of experience in hospitality sales, marketing and technology, will be responsible for the overall growth of the Revenue Management Systems division in North America.

Prior to joining Optims, Mr. Benton successfully provided strategic business development consulting for ORBITZ, and spent 10 years with with Pegasus Solutions, previously REZsolutions and Anasazi. While working with Pegasus, he was the Vice President of Business Development Utell & Sterling Hotels, (The Americas Division), responsible for high volume accounts. During his tenure with Pegasus, he also spent time as a Product Manager, and Director of Marketing. Prior to employment with Pegasus Solutions, Mr. Benton held Sales Management position with Encore Systems.

Robert will be joining Andy Ahluwalia and his team in Westport, Ct, USA.