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Lexus fever catches on ahead of Dubai Shopping Festival 2003

Travel News Asia 4 January 2003

With less than two weeks to go before the start of the world's mega shopping cum entertainment extravaganza, one of the biggest single prize-packed promotions, the Lexus Mega Raffle, has already captured the imagination of the public in Dubai with large crowds queuing up to buy raffle tickets at designated petrol pump stations and shopping malls.

To offer as many people as possible the opportunity to win these mega prizes, raffle tickets are being sold ahead of the DSF. Such is the rush to win that the first barrel of raffle tickets have already been snapped up by residents and visitors. The first draw will be held on the first day of Dubai Shopping Festival 2003 on January 15th.

Mr. Ibrahim Saleh, Chief Operating Officer of DSF, said: "The rush for Lexus raffle tickets has become an annual phenomenon during Dubai Shopping Festival. This time the promotion is attracting more people because of the huge prizes and the double chance on offer for those who do not win. Those who wish to participate are advised to purchase the tickets early and in time before they are completely sold out".

To be run in a completely new format at the forthcoming DSF, the Lexus Mega Raffle is offering 128 Lexus cars during the 32-day festival, Dhs 200,000 on a daily basis and a whopping Dhs 1,000,000 cash on a weekly basis. 

The daily prize is worth nearly a million dirhams. Tickets for the capped raffle are priced at Dhs 200 each. Two lucky winners will be chosen at two separate daily draws with each winner winning two of the latest top-of-the-line luxury Lexus car and Dhs. 100,000 in cash. Only 5000 tickets will be sold for every draw.

The mega-surprise this year is the weekly draw of Dhs 1 million in cash. The winning raffle coupon for this draw would be selected from the lot of non-winning coupons of the week.

The prize for each winning raffle coupon will be the luxurious, exclusive and prestigious LX 470, the latest launch from Lexus, the ES 300, a five-speed automatic four-door sedan and Dhs 100,000 in cash.

Winners will have an option of choosing the Dhs 100,000 either in the form of cash or in the form of Mashreq Millionaire Certificates of the same denomination.

The coupons for the mega raffle, priced at Dhs 200 each are available at select ENOC/EPPCO stations in Dubai, BurJuman Centre, Deira City Centre and Mercato mall.

The lucky winners of the Lexus Mega Raffle will be announced at a live draw to be held every night at the main stage of the Global Village. Dubai TV will televise the draw live.

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