Thai Airways International Brings 'A Touch of Thai' to ITB Berlin

Between 7-12 March, Thai Airways International will participate in ITB Berlin in Germany, the world’s leading trade fair for the tourism industry. THAI will organize a promotional booth at ITB Berlin, under the theme “A Touch of Thai,” aiming to bring Thailand’s unique culture and tradition to the world and at the same time bring the world to Thailand.

Mr. Kanok Abhiradee, THAI’s President said, “Over THAI’s 43 years in operation, we have become renown for the quality of our airline services, for combining unique Thai culture and traditions with our organizational culture. THAI has become equally well-known as an ambassador of Thai culture, in extending Thai hospitality to its customers and passengers  traveling to Thailand from various parts of the world. THAI believes that ITB Berlin offers the airline an exceptional platform to promote ‘Thainess’ to the world, and THAI is pleased to show its presence during this industry-wide exhibition.”

Exhibitors from various aspects of the international tourism industry will participate in ITB Berlin, those being national and regional tourism  organizations, tourism offices, tour operators, travel agencies, airlines, hotels, insurance companies, communication and information systems, publishing companies, and international tourism federations.

THAI’s promotional booth, based on the theme: “A Touch of Thai,” will be located on an area of 108 square meters, allowing visitors to learn more  about the airline’s products and services. A range of delicious Thai snacks and desserts will be served at THAI’s booth, such as Larb Moo Tod, Lemon Grass Jelly, Herbal Teas, Sticky Rice in Bamboo Shoots, Tod Mun Pla Krai, Lemon Grass Juice, Northeastern Thai Style Sausage, Ginger Juice, Matoom  Juice. These Thai meals will be served in traditional Thai clay plates and in glasses from the One Tumbon One Product (OTOP) project. THAI has also invited masseurs from the National Institute of Thai Traditional Medicine  to demonstrate the art of Thai traditional massage and hot herbal therapy treatment, which is believed to help cure illnesses related to irregular blood circulation.

In addition, THAI will be celebrating its 30th anniversary of flight operations to Frankfurt at ITB Berlin and souvenirs will be distribute to visitors to the THAI booth commemorating this special occasion. Currently, THAI operates  daily flights between Bangkok and Frankfurt and four weekly flights between Bangkok and Munich, utilizing Boeing 747-400 aircraft.

ITB Berlin is the world’s leading trade fair for the global tourism industry as  well as an international meeting place where more than three quarters of its exhibitors and trade visitors come from outside of Germany, thereby ITB Berlin serves as the main communication and marketing forum for the  tourism industry worldwide.