Barely 20 hours after the World Health Organisation (WHO) removed
Singapore from its list of SARS-affected countries, the island's tourism
players rallied together, in a swift and spontaneous showcase of industry
solidarity, to pay tribute to the nation's outstanding containment efforts, its
sustained vigilance and to the resilience of the affected industries in these
challenging times.
A convoy of six Harley-Davidsons kicked off the celebrations
as Boat Quay, the city's iconic stretch of riverbank clubs, restaurants and bars,
came alive with loud music, mardi gras characters, jugglers, magicians, stilt walkers and a 3000-strong crowd of
revellers.
The thank-you celebrations were organised by Singapore Can-Lah!, a
coalition of private-sector companies in the travel and tourism industry,
launched barely six weeks ago in response to the outbreak.
"Singapore has done an exemplary job in its response to SARS and in the
words of the WHO, 'it is a model for the world'," said Mr Jim Papineau, Project Director of Singapore Can-Lah! "We salute the leadership and all
the individuals, particularly in the healthcare industry, who have contributed to keeping Singapore a safe place to be. We are excited about
welcoming back our international visitors."
Mr Francis Phun, who chairs the Association of Singapore Attractions
said: "We're sending a strong signal to the world that Singapore is ready
to receive guests again."
The WHO announcement spells a full take-off for the tourism industry's
revival programme.
"In just two months, the tourism business in Singapore has been knocked
back by 20 years. With this announcement by WHO, we can start to rebuild
our business, and rebuild we shall," said Mr Asad Shiraz, Chief Executive
Officer of the Wildlife Reserves Singapore.
Singapore Tourism Board's Deputy Chairman and Chief Executive, Mr Lim
Neo Chian made clear the priorities that lie ahead. "I'm very happy we are
off the list, but it's not quite a weight off our shoulders. The real work
begins on Monday to bring tourists back."
Echoing his sentiments was Mr Bob Guy, Co-Chairman of Singapore Lah
and Managing Director, Pacific World, said "We all feel relieved to be completely
off the WHO list but we are also very aware that we still have quite a job to
do in revitalizing the tourism industry. The industry is united, like never
before and will be extending a number of special offers during the coming
weeks.
He added, "We are happy that Hong Kong has been removed from the
WHO travel advisory last weekend. We pray that Taiwan and China and Canada will also get this outbreak under control in their territories as soon
as possible. Only after we get all of the countries in the entire region in the
SARS free column will our problems be resolved in terms of tourism promotion to Asia.
Singapore Can Lah! is a coalition of private companies in the tourism,
travel, and meetings industries in Singapore. Co-chaired by Bob Guy, Managing Director of Pacific World, this private-sector initiative was set up
in response to the drastic decline in visitor arrivals. Its larger objective is to
support the Republic's exemplary SARS containment strategy with an equally compelling recovery programme aimed at bringing visitors and
business back to Singapore.
Singapore Can-Lah! draws its name from the country's popular colloquial
English affirmative that expresses the Republic's confidence and ability to
step up to the plate and overcome any challenge. "Can Singapore bring the SARS outbreak under control, restore confidence, boost morale and
get the economy moving?" "Sure can lah!" |