Le Méridien Cyberport Positioned for Strategic Launch in Hong Kong

Le Méridien Cyberport, the future flagship hotel in Hong Kong for the international luxury Le Meridien hotel group, has just completed their strategic Brand Positioning. Dean Schreiber, the hotel's General Manager said: "From the beginning we had a unique hotel with its location and state-of-the-art technology features. We wanted to be sure that we focused our staff to deliver the same contemporary benefits that are inherent in the physical facility of the hotel property."

The hotel management worked with the Ricebay group, a Hong Kong Brand Management company, to fine-tune the benefits that today's modern travelers value, developing these benefits as the heart of the product offer, and creating a distinct Brand Positioning which focuses on unrivaled customer experience and convenience to enhance the hotel's competitive  advantage. "Focusing the product helps in staff training, consistent service delivery, and succinct clarity in communicating with our partners and our customers," said Schreiber.

Le Méridien Cyberport will open in December 2003 as Hong Kong's only Southside five-star hotel. Located only fifteen minutes from the "Central" business and shopping district it is hoped the property will become the ultimate choice of  many traveling on business who want to escape to a more relaxing destination.

"We will have an excitingly different Hotel here at the Le Méridien Cyberport. Our aim is to focus on the customer with a much more contemporary experience than is found in Hong Kong's traditional hotel community. The atmosphere will be relaxed, free-flowing seamlessness with check-in and check-out anywhere in the Hotel. The product will be innovative in keeping with Cyberport from a Sushi Bar in the lobby to a mobile Business center to cutting edge in-room entertainment feature including 42" Plasma TVs, MP3 players, XBox, and Broadband Wireless  Connectivity in every room and a techno gym", said Schreiber.

"The Le Méridien Cyberport will be a special addition to Hong Kong hotel scene. The staff and facilities are cool and "with it" in the sense that it is today's product technologically with cutting edge entertainment facilities, hip food and beverage in a wonderful new, relaxed and refreshing Southside setting in Hong Kong," remarked Althea Tan of Ricebay, "and  with a clearly defined Positioning, Le Méridien @ Cyberport will be able to focus their product and service for consistent delivery, in line with Le Méridien core values, offering the customer a truly uniquely stylish Le Méridien experience."