British Airways turns up the heat on responsible tourism

The countdown has started for hotels, tour operators, theme parks, national parks and wildlife attractions across the globe to put in their applications for a prestigious sustainable tourism award.

British Airways’ Tourism for Tomorrow competition aims to raise awareness of the world’s role models for responsible tourism and is judged by leading figures in the environmental and conservation world. The closing date for entries to this year’s competition is 15 July 2003.

The competition assesses the extent to which tourism projects benefit the local community, protect natural and cultural heritage, control energy and water use, educate local people and visitors and contribute towards a better life for future generations. 

Awards are given in six categories which cover a whole range of tourism projects.

Past winners include The Wetland Centre in Barnes, Taybet Zaman Village Hotel and Resort in Jordan, Karimabad and Baltit Project Development in Pakistan, Vale do Lima in Portugal and Chumbe Island Coral Park in Zanzibar.

Amanda Marks, managing director of last year’s Global winner, Tribes Travel, said: “ We were delighted and proud to win the British Airways Tourism for Tomorrow award. It was a vindication of all our efforts in the field of responsible tourism. The award has given us a real boost by raising our profile, leading to an increase in bookings and greater recognition for our organisation throughout the wider tourism and environmental communities.”