Starwood Hotels & Resorts
and Intel today announced a marketing agreement to enable wireless Internet access in 39 Sheraton, Westin, St Regis, The
Luxury Collection, Four Points by Sheraton and W hotels in 10 countries/regions across Asia Pacific. Intel and Starwood have already
enabled 150 Sheraton, Westin and W hotels in the United States.
Starwood and Intel will co-operate, through Asia Pacific-wide marketing and
in-hotel promotion, to drive awareness of Wi-Fi hotspots in participating
Starwood hotels where notebook users can connect to the Internet and corporate networks wirelessly. In addition, Starwood's wireless LAN solution
will also enable the use of other wireless devices such as PDAs, pocket PCs
and tablets. Hotspots will primarily be installed in hotel lobbies and meeting
rooms to complement in-room high-speed Internet access already installed in
most Starwood hotels.
"Frequent business travelers tend to be early adopters of new technology,
especially technology that makes life on the road easier and more productive,"
said Miguel Ko, President, Starwood Asia-Pacific. "By being among the first to
offer Wi-Fi connectivity, Starwood hotels will provide business travelers with
the convenience and connection they need when working on the road. We continue to aggressively research new technologies, and develop technology
amenities that make traveling easier and relaxing for our guests."
"From PC makers to service providers to airports, hotels and retail locations,
we are seeing strong acceptance for Intel® Centrino™ mobile technology.
Intel continues to work with companies such as Starwood to establish hotspots that will enable consumers and business travelers to have wireless
access worldwide," said Gerry Greeve, general manager, Intel Asia Pacific.
"Through this agreement, we are enabling notebook users to have access to
their information and entertainment in the lobbies and meeting rooms of the
hotel."
To drive
awareness of its wireless Internet availability at participating hotels,
Starwood Preferred Guest members will have the chance to earn double Starpoints from 15 October to 15 December 2003 at selected rates when they
stay at any of the participating hotels. |