Imminent deadlines for the AIME 2003 catalogue - which lists all exhibiting
companies at the event - have resulted in a flurry of activity, with exhibitor
numbers rising from an estimated 600 to a record breaking 650.
AIME 2003, the 11th AsiaPacific Incentives & Meetings Expo, at the Melbourne
Exhibition Centre on 18 & 19 February, will be the largest ever. While the
exhibition’s key focus is on the Asia Pacific region, it will also include
companies from as far away as Russia and Iceland.
“Sixty-five destinations are represented at AIME 2003, including first time
exhibitors such as Moscow, Barcelona, Madrid, Iceland, Vietnam, Cambodia,
China and the Sultanate of Oman, whilst Fiji, Tahiti, Bali, Sabah, Sarawak,
Sydney and Melbourne are just a few of the exhibitors that have increased
their space,” said Rosemarie Sama, AIME Head of Sales.
“Considering current global issues, exhibitor numbers have exceeded our
expectations, demonstrating the importance of AIME as the premier business
travel event of its kind in the region. Increased interest in AIME has primarily
come from overseas exhibitors, signifying that AIME is proving an excellent
medium for international as well as national companies to reach their target
markets.”
Ms Sama also confirmed Reed Travel Exhibition’s commitment to its Hosted
Buyer Program that will continue to bring qualified national and international
buyers to AIME.
“AIME will have a strong contingent of buyers from Asia, USA, Europe, the UK,
Canada, New Zealand and Australia,” Ms Sama said. “Hosted Buyer numbers
for Asia are up by 78%, for North America and Canada they are up by 300%
and corporate attendance from Australia is up by 97%. We are extremely grateful for the continued support Qantas has given to AIME for many years,
and we are delighted to have Singapore Airlines as a new sponsor in 2003.”
Stage One of the Hosted Buyer Program – the distribution of pre-scheduled
appointments to exhibitors – began on 23 January, two weeks earlier than last
year. Exhibitors have additional opportunities to accept new appointments
requested by Hosted Buyers via the Online Diary from now until Thursday 14
February. 13% of all appointments made last year were made using the Online
Diary. In addition, there is a further chance to arrange appointments at the
Seller Meets Buyer session, the day prior to AIME 2003.
“This year’s enhanced marketing program aims to increase trade visitors from
Sydney and Melbourne and our special seminar program for association executives will provide professional development opportunities for these key
buyers,” Ms Sama said.
AIME 2003
18 & 19 February 2003
Melbourne Exhibition Centre
Exhibition hours:
10am - 6pm, Tuesday 18 February
10am - 5pm, Wednesday 19 February
Cost: Free to industry visitors |