DWTC brings European Off-Road Circuit to Dubai for Motor Show

In an ongoing effort to innovate and add more components to the 7th Middle East International Motor Show (December 11th to 15th), organizers Dubai World Trade Centre (DWTC) have signed a deal with Alpha Omega Services to bring the thrill of the 4x4 circuit to the show this year.

"The 4x4 off-road-circuit will make its Middle East debut at the Motor Show this year and will be a one of its kind demonstration circuit that will add a new avenue as this show strengthens its position as the region's most important automotive event," said DWTC Director General, Mubarak bin Fahad.

He noted that this first of its kind circuit in the region would offer an area of up to 4,000 sq.m. and will be individually planned and securely built. 

"The 4x4 circuit will be an interactive feature that will provide exhibitors with an attractive and effective prospect to introduce their cars to the end user for test drives and thereby help boost sales," Mr. bin Fahad remarked.

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Signing the agreement on behalf of Alpha Omega Services who are organizing the circuit, Managing Director Naoum Kikano said, "We will be geared up to handle a minimum of 1,000 visitors a day who could avail of the test drives and our professional team of off road instructors and executers will guarantee good information and coordination with each participant and assist in realizing the individual needs of each customer."

The difficulty of the track will be established based on the vehicle with modest off road capability and a single track will be able to handle up to 14 vehicles on the move at one time. The track will include up and downhill slopes of varying heights as well as big and small obstacles of differing angles and gradients.

The track will be located in the DWTC overflow car park that can be accessed from the road behind Novotel World Trade Centre Hotel.

In a region where passion for cars runs high, the 4x4 circuit will give an additional boost to automobile sales with manufacturers providing their latest models for a region-wide audience to test drive during the five-day show.

This year's Motor Show is poised to attract a large number of visitors, professionals and affluent motor enthusiasts from around the Middle East, North Africa and the Indian sub-continent.

The event will dazzle the audience with the latest models from BMW, Mercedes-Benz, Maybach, Chrysler, General Motors, Ford, Ferrari, Bugatti, Lamborghini, Aston Martin, Bentley, Rolls Royce, Jaguar, Maserati, Porsche, Pagani, Land Rover, Toyota, Volvo, Volkswagen, Audi, Nissan, Mitsubishi, Suzuki and Peugeot to name a few.

To further add to the excitement, visitors will for the very first time in the Middle East, see names like Arden, Blindex, Brayton, Gemballa, J E Design, Lotec, MKB, MTM, Overfinch, Schatz, Silverstone, Spyker, Techart, Telplast and Vath Design.

Renowned automobile manufacturers at the show will also unveil futuristic concept cars and prototype vehicles. "This makes the Dubai Motor Show by far, the most well represented, international automotive platform in the Middle East" added Mr. bin Fahad.

Most international car manufacturers from around the world use the exhibition to show their latest models or accessories and the event does attract a very large number of professional and general visitors and is widely recognized as the region's most important automotive event.

Automobiles, automotive parts, accessories and components are a multi million-dollar trade in the Middle East, which has among the highest cars-per-household ratio in the world. The continuously increasing number of vehicles on the road has created a substantial demand for garage and forecourt equipment for the service industry.

The latest high performance cars from around the world, the most modern in automobile technology and design from global car manufacturers - are put on display at this biennial automobile exhibition - the biggest of its kind in the Middle East.

More than 64 manufacturers, customizers and designers from 17 countries will show-off the latest in motorcars, luxury vehicles, 4-wheel drives, sports utility vehicles, concept cars, bikes, trikes, quads, off-terrain buggies, high performance sports cars, custom-built vehicles, commercial vehicles as well as motor parts and accessories, lubricants, car cosmetics, finish products, and a host of automotive fashion accessories, for the visitors to indulge.

Buyers, car aficionados and admirers will marvel at the single largest display of vehicles in the Middle East which will enable discerning visitors to study, compare and select the latest in design and technology that the industry has to offer.

The automobile industry in some countries in the Middle East such as the UAE is vibrant and a large number of new and pre-used cars are sold every year. Every year new models of passenger cars are introduced and customers in the region keep pace with the latest versions of automobile technology as well as design launched globally. Middle East International Motor Show allows car manufacturers and the aftermarket to display their latest products and also get a feel of the emerging trend in the regional automobile industry.