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Air New Zealand launches 'Lord of the Rings' promotion

Travel News Asia 24 October 2003

In a major promotion of its new Tasman Express air service, which starts on 29 October, Air New Zealand is giving away scarce tickets to the world premiere in Wellington, New Zealand to see “Lord of the Rings: The Return of the King”, plus the exclusive “after party” with members of the cast, and two nights accommodation.

As the official airline to Middle Earth, Air New Zealand is also offering 20 premium tickets to the Australian premieres of the movie – the final episode in the Lord of the Rings trilogy – plus 30 PC versions of the “Return of the King” computer game, 10 copies of the Nintendo PS2 version of the game, and 10 DVD and 15 video copies of “The Lord of the Rings: The Two Towers”.

To be eligible to win, passengers simply need to book an Air New Zealand Tasman Express air fare at www.airnz.com.au for travel after Wednesday, 29 October.

Bookings must be made before 10 November. They must also include the passenger’s membership number in Air New Zealand’s Airpoints frequent flyer programme.

“The first two movies in the Lord of the Rings trilogy have been major successes, and the final episode is much anticipated,” said Air New Zealand’s Vice President Australia, Mr Paul Donovan. “Not only is this movie series a true spectacular – it has also been and continues to be a great promotional vehicle for New Zealand, where each of the films has been shot.

“Increasingly, visitors to New Zealand are expressing interest in visiting the locations where Lord of the Rings was filmed,” said Mr Donovan. “Our new Tasman Express air fares reduce the cost of travelling to New Zealand, by offering low fares on every flight we operate across the Tasman, every day of the year.”

Tasman Express flights are available from five Australian cities – Sydney, Melbourne, Brisbane, Perth and Cairns - to 25 New Zealand destinations, including the gateway centres of Auckland, Wellington, Christchurch and Queenstown.

An average of 25 per cent of seats on every trans Tasman flight will be sold at the lowest level – Smart Saver. As well as lower prices, the Tasman Express fares offer greater planning flexibility by eliminating conditions such as the requirement for a Saturday night stay.

And while the fares are low, the quality remains high on Tasman Express services, with Business and Pacific Class cabins, a new light and contemporary food and beverage service, audio and video entertainment, progressive introduction of brand new Airbus A320 aircraft and the warm Kiwi hospitality in flight for which Air New Zealand is famous.

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