InterContinental Hotels Group and Cockpit Hotels expand relationship with Holiday Inn on Hindley Adelaide

InterContinental Hotels Group (IHG) is set to expand its relationship with Cockpit Hotels, following today’s announcement that the Group has been appointed to take over management of Novotel Hindley Adelaide and re-brand it as Holiday Inn on Hindley Adelaide in December, 2003.

The hotel was recently purchased by the Singapore based Cockpit Hotels, which also owns Crowne Plaza Surfers Paradise on Queensland’s Gold Coast.

The soon to be re-branded Holiday Inn on Hindley Adelaide opened in 1990 as the Hindley Parkroyal under the management of Southern Pacific Hotel Corporation (SPHC), and became Novotel Hindley Adelaide in January 2000. SPHC was purchased by IHG (then Bass Hotels) in April 2000.

“This contract is a demonstration of the confidence Cockpit Hotels has in our proven ability to maximise the return on their investments,” said InterContinental Hotels Group Senior Vice President of Development for Asia Pacific, Mr. Tony South. 

“Building upon our existing relationships with owners is a core element of our global expansion strategy. Cockpit Hotels has recognised the potential of our extensive global sales and marketing resources, reservations infrastructure and membership base of our multi-brand guest loyalty program, Priority Club Rewards to boost this hotel’s existing share of business and leisure travellers to Adelaide.

“This contract is also a recognition of the strength of the Holiday Inn brand, which has performed at an 18 to 20 percent premium to market in revenue and occupancy over the past twelve months - making it the best performing mid-scale hotel brand in the region. In addition, once again the Holiday Inn brand has been voted the world’s best mid-market hotel brand in the Business Traveller Asia Pacific’s 2003 readers’ poll,” Mr South added.

Centrally located in the city’s CBD and entertainment precinct, the 181-room hotel is within walking distance of the Adelaide Convention Centre, Rundle Mall retail district and surrounding parklands.

“Holiday Inn on Hindley Adelaide’s share of both corporate and leisure visitors to Adelaide has the potential to increase significantly under the Holiday Inn brand. InterContinental Hotels Group has a proven track record in delivering superior value thanks to the strength of its brands and management systems. We look forward to seeing exceptional results in Adelaide,” said Cockpit Hotels Managing Director, Mr. Teo Kok Woon.