Thailand to take 'Unseen Thailand' campaign worldwide

The Tourism Authority of Thailand has planned a budget of 300 million Baht to use in promoting the new "Unseen Thailand" campaign worldwide after its success in the domestic market. The project will be presented to TAT's office directors during TAT's annual meeting later this month.

TAT governor Juthamas Siriwan said "Unseen in Thailand" first launched domestically has gained good response from the market and travel agencies who suggested the campaign should be raised from a purely local to a full international campaign.

"Under the new concept, "Unseen Thailand" will not mention only Thailands' vast choice of beautiful and exotic tourism sites, but include Thailand's other strong points - culture, food and world heritage, and these will be grouped clearly for marketing promotion," said TAT governor.

The campaign will be promoted both in general and specific markets based on products. In general, it is divided into four groups of unseen products - world heritage, nature, culture and food plus "Unseen Palace" such as Marukhathaiyawan Palace etc, and "Unseen World Top Ranking" presenting world-class tourist spots such as Similan, the Top Ten Diving Sites, etc.

The campaign will also include promotions based on six niche markets - Unseen Spa, Unseen Golf, Unseen Wedding, Unseen Diving, Unseen Boutique Hotel and Unseen Adventure.