American Express and The Peninsula Hong Kong to launch co-branded card

American Express and The Peninsula Hong Kong, today announced they will join hands to launch an exclusive co-branded charge card in Hong Kong. The new card, American Express Peninsula Gold Card, offers a wealth of benefits and services aimed to best meet the spending and lifestyle needs of affluent customers and frequent travellers.

This is the first co-branded card between a financial institution and a hotel group in Hong Kong. Issued by American Express, the American Express Peninsula Gold Card combines the most distinguished features of the American Express Gold Card with the exclusive benefits offered by The Peninsula, including attractive room rates, year-round discounts in restaurants and bars of The Peninsula Hotels worldwide, and first-of-its-kind Concierge Services offered by a Gold Card in Hong Kong that provides Card members with round-the-clock assistance. This Card is available to Hong Kong residents only and in the launch phase, only a select group of customers will be invited to apply for this premium co-branded card.

"Customers benefit most from this unique partnership. Both American Express and The Peninsula are reputable leaders in the industry and have been providing first-class service to some of the most affluent and service-conscious customers worldwide. Hong Kong people have shown a renewed desire to travel and this is the perfect timing to recognize the mutual customers of both organizations by providing them with unrivalled and hassle-free privileges both at home and abroad. This partnership is an important step forward in our ongoing strategy to bring new card experiences and real value to our affluent customers," said Mr Anthony Lee, Chief Executive of American Express Hong Kong.

"In keeping with The Peninsula's longstanding traditions of innovation and guest service over the last 75 years, this new card not only meets our guests' needs but surpasses them, with a wide spectrum of extra privilegesnot available elsewhere, benefitting every facet of our customers' lifestyles," said Mr. Peter C. Borer, Group General Manager (Asia), The Peninsula Hong Kong.

American Express Peninsula Gold Card Benefits

In the launch phase, American Express Peninsula Gold Card members can enjoy a first year annual fee waiver. Some of the other attractive benefits include:

Exclusive offers at the Peninsula Hotels worldwide: Special room rates at all Peninsula Hotels worldwide including The Peninsula Hong Kong, The Peninsula Manila, The Peninsula Bangkok, The Peninsula Palace Beijing, The Peninsula New York, The Peninsula Beverly Hills and The Peninsula Chicago; and year-round 15 per cent discount in restaurants and bars of the Peninsula Hotels worldwide and The Repulse Bay in Hong Kong.

Lifestyle Concierge Service: The first-ever Concierge Service for Gold Cardmembers is designed to ensure that preferred clients receive valuable assistance to cater for their diverse lifestyle needs, including information regarding upcoming events and purchase and delivery of events tickets, restaurant recommendation and reservations, and location of unique gifts, etc.

American Express' first-in-the-market "No Worries Guarantee", offering Cardmembers peace of mind whenever they shop

- Return Guarantee - Goods are returnable within 30 days of purchase and refund will be given.

- Extended Warranty - The manufacturer's warranty of the goods purchased will be extended by one year.

- 100 Days Cover - Any purchase with the Card is insured against accidental damage or theft for up to 100 days for the date of purchase.

 Price Protection - If an identical item for purchase at a lower price elsewhere in Hong Kong is found, refund of the difference will be given.

American Express Membership Rewards Program: Cardmembers can redeem a wide selection of over 150 rewards, ranging from retail, shopping, dining, electronics, cosmetics, and travel. The new co-branded Card members are automatically enrolled in the non-Frequent Traveler Option and again enjoy a first year annual fee waiver.

Additional benefits including worldwide access to Express Cash, emergency card replacement, online fraud protection guarantee, comprehensive insurance service, annual charge summary, and online account access, etc