Jackie Chan to star in HKTB Global Television Commercial

Internationally famous movie star Jackie Chan put aside his stunts today in Central district - Hong Kong, to take on the role of a host to promote Hong Kong worldwide. Chan, the Hong Kong Tourism Board's (HKTB) official Tourism Ambassador since 1995, was filming a television commercial for the Board to be broadcast initially in 30 major cities.

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The television commercial is part of a new global thematic advertising campaign created by the HKTB to re-establish Hong Kong as one of Asia's most popular destinations. Besides showcasing the diverse attractions of the city, it will entice visitors to come to Hong Kong by highlighting the dynamic and sophisticated experiences that the city can offer.

Featuring the vibrant and sensational lifestyle in Hong Kong, the commercial will begin with the sun rising over the spectacular skyline and people preparing for a brand new day. As the commercial progresses, visitors will be seen  interacting with local residents in a warm and friendly manner at various Hong Kong attractions and experiencing the distinctive local life.

Famous Japanese singer Yumi Matsutoya will also appear in the Japanese version of the new TV commercial, alongside Chan.

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Based on the prevailing market conditions, the HKTB said it will release the commercial over the coming weeks in various long haul markets including the USA, England, Australia and Canada as well as short haul markets including Mainland China, Taiwan, Southeast Asia, Japan and Korea, to achieve sustained publicity for Hong Kong.

In addition to the TV commercial, Chan will take part in photo shooting for use in print advertisements, display materials and other collaterals for the HKTB's Global Tourism Revival Campaign.

See also: Jackie Chan welcomes Real Madrid Stars to Hong Kong

and: Pictures of Hong Kong's Welcome for Real Madrid Stars.

plus: Dreams come true as 200 fans get chance to meet Jackie Chan in Hong Kong