Thai Airways International Awards Frontline Staff for Outstanding Performance

Thai Airways International organised an award presentation ceremony to commend 51 frontline staff for their outstanding performance, following the internal campaign Customer Services Superstar Club that was initiated in 1998 to promote staff morale.

Mr. Kanok Abhiradee, THAI’s President said, “We are fully aware of the intense competition in today’s commercial airline business. Therefore, “Touches of Thai” and Thai-way services were developed to ensure maximum customer satisfaction, which is considered the heart of airline business.

THAI decided to launch the Customer Services Superstar Club campaign in 1998, in accordance to the company’s policy to boost awareness and morale among frontline staff. For the 2001/02 fiscal year, the  outstanding performances of 51 frontline staff were awarded: 16 employees from the Ground Customer Services Department and 35 employees from Inflight Customer Services Department. Gold, silver, and bronze pins together with certificates were presented to ground services staff and cabin crew who are first, second, and third place at a total of 6 recipients. Certificates were presented to remaining awardees, those being 13 ground services staff and 32 cabin crew.”

Cabin crew staff who won gold, silver, and bronze pins were Miss Juraiphorn Jitkanta, Mr. Thanat Shodladd, and Mr. Sornpong Wangin. Ground Customer Services staff who won gold, silver, and bronze pins were Miss Vimolrat Songcharoen, Miss Aphitchaya Srikacha, and Miss Doungporn Visetsaputi, respectively. 

The selection process was carried out by the Service Staff Motivation Committee, which was established to record and evaluate staff performance. The committee members are representatives from Ground Customer Services Department, Inflight Customer Services Department, and Ground Equipment Supports Service units. Staff performances are  evaluated by using written feedback from passengers received in the form of letters or e-mail communications, with compliments divided into individual and team commendations. Special consideration is also given to compliments for staff who provided services beyond their line of duty. This  year, THAI will gather letters of commendation made by passengers during July 2001 to June 2002.