15 Kilos of Gold and 50% money back in Dubai summer promotion

In the tradition which has made Dubai famous as the City of Gold, the Gold and Jewellery Group Dubai has announced yet another exciting promotion to coincide with Dubai Summer Surprises (DSS) 2003.

This year, the Group is offering more prizes than in any previous year, with ten kilogrammes of specially designed 'City of Gold' coins being given away, in addition to a special 'win back 50% of your purchase' promotion and 5 kilos of gold in 'scratch & win' offers.

"We are extremely happy to announce the 'Win the City of Gold' summer promotion 2003," said Tawhid Abdullah, Chairman of the Gold and Jewellery Group. "This year we proudly present a chance to win larger amounts over a  longer period of time than ever before. The promotion will now run for 72 days, parallel to the Dubai Summer Surprises. This is to benefit from the increased tourism in Dubai during summer, thanks to the efforts of the Government of Dubai."

"We have worked hard to help Dubai earn the name of 'City of Gold', and promotions like this definitely play a large role in creating awareness of that, both in Dubai, and internationally. This in turn helps create a healthy  economy and adds one more reason for tourists to visit Dubai."

Representing the World Gold Council, Monisha Macleod, Marketing Manager (UAE), added, "We are delighted to support this promotion, which will encourage gold sales right through the summer period. The World Gold Council is constantly seeking opportunities to promote gold in the region, and we work closely with the Group and other bodies to keep gold in the  forefront of people's minds."

"'Win the City of Gold' will run from June 19th to August 29th," said Group Manager KP Baiju, announcing the details of the promotion. "Customers will receive a raffle coupon for every purchase of Dhs 250. This gives them a number of opportunities. They can win a kilo of limited edition 'City of Gold'  coins every week, in addition to thousands of scratch and win opportunities, where they can win gold coins of various denominations weighing up to ten grammes.

"For the first time ever, 'Win back 50% of your purchase' has been introduced as part of the 'Scratch & Win' opportunity. Winners get an instant refund of 50% of their purchase price up to a maximum purchase limit of Dhs 2,500. The scheme has been devised to add further excitement to the promotion." 

"To add value to this campaign, parallel promotions are planned through various radio channels covering available languages such as English, Hindi, Malayalam and Arabic. Weekly draws on these radio stations will give  listeners the opportunity to win 50% back on jewellery invoices for a purchase value up to Dhs 2,500.

Raffle coupon drop-boxes will be placed at over 50 locations around Dubai and we have introduced a toll-free number (800-4417) for people to call and enquire about the details of the promotion."

Weekly draws will be held in the Gold Souk on 27th June, 4th, 11th, 18th, 25th July, and 1st, 8th, 15th, 22nd, 29th August 2003.