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TRUST International to provide voice reservations services for Le Meridien Hotels and Resorts Asia Pacific

Travel News Asia 14 July 2003

TRUST International today announced that Le Méridien Hotels & Resorts has selected TRUST to be its exclusive provider of voice reservation services for countries including Australia, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Philippine, Singapore, South Korea, Taiwan and Thailand, supporting languages in English, Malay, Cantonese and Mandarin. The call volume will be maintained by TRUST's Asia/Pacific Customer Communication Center in Singapore.

In addition to voice reservation services, TRUST International provides Le Meridien with outbound marketing and customer care support, through its full service outsourcing solution, TRUST Voice&more. The service enables customers to focus on core business functions while utilizing an outside communications center specialized in customer communication to maintain voice reservations for the hotel group and for individual properties.

"By outsourcing our call center service, we can now maximize our strengths in hotel management and really focus on our key differentiators to drive bottom line results," commented Heather Blaseby, vice president Distribution of Le Meridien Hotels and Resorts. "We chose TRUST Voice&more because of its superior satisfaction rating and the worldwide coverage. TRUST is now an integral part of our marketing and sales force and we will rely on their expertise in advising our company on how to best optimize the voice distribution channel."

"TRUST Voice&more is a true 'Virtual Concierge Desk' with sophisticated call center technology and a sales-oriented staff who can handle special requests and represent a hotel brand's specific service philosophy. The selection by Le Méridien Hotels & Resorts further acknowledges TRUST's commitment to providing superior quality in customer service to the global hospitality market." Michael W. McCormick, president of TRUST International and senior vice president, Hospitality & Leisure Services, Cendant Travel Distribution Services. "This is another example of the range of services Cendant is creating for the hospitality industry. With our unique portfolio of travel distribution assets and technology and service solutions, we are becoming a full-service distribution and marketing provider.

TRUST Voice&more is a full-service outsourcing solution designed to support all customer communication needs of the client. With three Global Communication Call Centers located in Frankfurt, Germany; Orlando, Florida, and Singapore, TRUST Voice&more provides multilingual voice reservations to 36 countries worldwide.

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