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Le Meridien Re-Signs Le Meridien Phuket Beach Resort, Thailand

Travel News Asia 10 April 2003

Le Méridien Hotels & Resorts today announced that they have signed a new 10-year agreement to continue operating Le Meridien Phuket Beach Resort.

Michael Sagild, Le Méridien Hotels and Resort’s Asia Pacific Regional Managing Director said, “Le Meridien Phuket Beach Resort is a key property within our Asia Pacific resort portfolio and our fifteen year history at this popular resort has made this particular property synonymous with the Le Meridien brand in Thailand. Our customers are extremely loyal to this resort and we are delighted to be continuing to operate the property under the Le Meridien brand over the next ten years”.

Le Méridien Phuket Beach Resort is the market leading resort in Phuket, famous for its exclusive private beach and its reputation for relaxed  elegance. Despite the numerous travel industry challenges and several new hotels entering the Phuket market over the past few years, Le Meridien Phuket Beach Resort has always been the first to fill due to the resort’s unique product offering in Phuket. It is the undisputed resort of choice in Phuket among leisure and conference guests from Europe, Asia and Australia.

Due to the strong support of our loyal customer base and our industry partners, Le Meridien Phuket Beach Resort has consistently outperformed the competitive market both in terms of RevPAR and Gross Operating Profit over the past five years.

""We have been delighted to deliver consistently high investment returns to our owners year-on-year,” said Mr Sagild. “While the current market environment is extremely challenging for all hotel operators, we have  witnessed the strong appeal of Le Meridien Phuket Beach Resort time and again. We therefore anticipate a prompt recovery to strong occupancies at the resort in the months ahead.” Mr Sagild added.

Le Meridien Phuket Beach resort offers 470 rooms and suites, 8 restaurants, 3 bars, extensive conference facilities, three resort pools and a vast range of recreation facilities. The resort is the only resort in Thailand of  its type offering an exclusive private beach.

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