Amadeus signs agreement with Leonardo

Leonardo, a provider of rich media travel content management, channel distribution and e-marketing for the travel industry, and Amadeus, a leading global distribution system (GDS) and travel industry technology provider, announced today that they have signed an agreement to provide access to industry leading digital hotel multimedia content and images through Amadeus.

Through this agreement, Leonardo will provide Amadeus with a rich content solution for hotel multimedia pictures, logos, text, maps and graphics, to be visible on Amadeus, via a direct connection powered by Leonardo's hotel multimedia platform. In the first phase, Amadeus is focusing on displaying images for its most frequently booked hotels.

"Visual multimedia is crucial for online hotel distribution, and is proven to dramatically increase hotel bookings through web based channels. Together with Leonardo we are enabling hotel companies to grow their businesses, while delivering travel agencies and online travel portals an industry-leading tool which makes booking hotels easier than ever before", said Stephane Durand, Director Travel Service Partners, Amadeus.

Hotel properties and chains will use the Amadeus Content Gateway, a customised and password protected web site provided by Leonardo, which allows them to load and manage their images and accompanying multi-lingual captions.

"Leonardo is delighted that our partnership with Amadeus recognises and reinforces our expansion in the primary channel marketplace", said David Elton, Managing Director EMEA "By providing a customised content management solution for Amadeus, Leonardo will manage and deliver hotel multimedia content across all the Amadeus browser-based platforms, ensuring co nsistency and quality of images and e-brochures displayed. The platform also ensures dynamic delivery of electronic brochures and image galleries across their channel network", he added.