Korean Air has completed an extensive upgrade of its
website and mobile app.
The ticket reservation process has been
simplified and made easier for customers to use. A new option
showing the lowest ticket prices for a customer’s desired
destination over a range of dates has also been added.
Another new function of the website is the “save
to cart” option. This allows a customer to continue with their
reservation and not have to start all over again when leaving and
returning to the page. Itineraries can also be shared with others
through email or KakaoTalk - a popular instant messaging app in
South Korea.
Using mileage has also become much easier in the new
website. In the past, when using mileage for upgrades, the upgrade
process had to be done separately after purchasing a ticket.
However, the new website allows customers to secure their upgraded
seat at the time of purchase.
Additionally, it is now possible to
pay for part of a ticket using mileage through the “cash and
miles” option. Customers can also use their mileage to buy
products and services in the new “mileage mall”.
The airline has also upgraded its mobile app. The new application, “Korean Air My”,
focuses on services frequently used by customers and is easier to
navigate with a more intuitive design.
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