American Airlines has renewed its content distribution
agreement with Amadeus.
Included in the agreement is NDC-enabled content
from American Airlines that will go live globally in the Amadeus
Travel Platform in the coming months.
The new content will enable travel advisors to
purchase a Main Plus offer, which includes a Main Cabin Extra or
Preferred Seat along with an additional free checked bag and Group
5 boarding privileges. The new feature will be for all
NDC-enabled agencies booking travel on any American-operated
flight.
“This achievement marks the beginning of a new way
for us to engage with our customers. Thanks to the successful
implementation of this new technology, we’re able to create more
personalized travel offers and services for our passengers,” said
Neil Geurin, Managing Director of Digital and Distribution,
American Airlines. “We look forward to working with Amadeus’
global travel seller network to introduce this new travel
retailing capability into the marketplace.”
The Amadeus Travel Platform is the backbone to
multiple front-end solutions, including Amadeus Selling Platform
Connect, Amadeus Travel API and Amadeus cytric Travel & Expense,
all with cross-channel compatibility so travel sellers and buyers
can easily shop, sell and service unique offers from American
Airlines.
ATP delivers critical post-booking servicing capabilities
like cancellations, voids and voluntary and involuntary changes,
and full, end-to-end integration of the airline’s NDC-enabled
content into the travel agency ecosystem, fostering fast adoption
for the carrier and ease of use for travel agencies.
“We are thrilled to deepen our longstanding
partnership with American Airlines. This latest deal ensures
American’s extensive offering, including the latest content via
NDC, is delivered to our vast travel seller network,” said Javier
Laforgue, Executive Vice President, Airlines Distribution and
Content Sourcing, Amadeus. “While the travel industry has been
tested these past many months, with still more challenges to come,
today marks a major milestone in our NDC journey as we continue to
expand the number of airlines and travel agencies that are ready
to partner with Amadeus in NDC. NDC is one of many enablers in the
larger vision of enhanced travel retailing, but it is a critical
one, coming to market at exactly the time our industry needs it,
and helping to drive recovery.”
See also:
Future of Airline Distribution and NDC -HD Video Interview with
Yanik Hoyles, IATA.
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