Accelya Expands Hawaiian Airlines' NDC-Enabled Retailing Capabilities

Wed, 17 February 2021

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Accelya Expands Hawaiian Airlines' NDC-Enabled Retailing Capabilities

Hawaiian Airlines is investing in comprehensive omnichannel retailing, enabled by Accelya’s full suite of offer management products and New Distribution Capability (NDC) API.

Hawaiian has been using FLX Merchandise to sell ancillaries such as its Extra Comfort main cabin seats and branded fares through direct channels, since 2014.

For greater control and reach of Hawaiian’s offers in its third-party (Agency and Meta) channels, the carrier has now licensed the full suite of offer engines from Accelya – FLX Shop & Price, FLX Availability Calculator, and FLX Schedule Builder – to enable efficient shopping and pricing, independent availability calculation, and dynamic schedule building.

Hawaiian Airlines Airbus A330 reg: N392HA. Click to enlarge.

“Providing our guests with an innovative and seamless purchasing experience, regardless of where they are shopping, is an extension of the award-winning hospitality we are known for,” said Theo Panagiotoulias, senior vice president of sales and alliances at Hawaiian Airlines. “As a longtime Accelya customer, we are confident in its suite of products and we look forward to collaborating with our third-party partners to deliver Hawaiian’s industry-leading offers through full-scale NDC programs.”

Hawaiian is also implementing an omnichannel retailing approach with FLX NDC API and FLX Open Connect which will allow for new content from Hawaiian to be available in indirect channels.

“Hawaiian Airlines recognizes that greater control over revenue generation across all channels will be key to future profitability once we emerge from this pandemic,” said Jim Davidson, Chief Product Officer at Accelya. “By extending its existing deployment to include the full suite of offer management products from Accelya, Hawaiian will have full control over its retailing capabilities in both direct and indirect channels and the ability to tailor the offer to maximize the value of every seat, no matter where it is sold, while ensuring customers continue to enjoy the experience they have come to expect of the airline.”

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: COVID19, Hawaiian Airlines, NDC, Accelya.

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