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Travelport is adding new artificial intelligence (AI)
and big data-driven capabilities to its Digital Media Solutions
(DMS) portfolio through a partnership with TravelFlan, an AI
digital solution startup.
Travelport will be able to offer TravelFlan’s
various AI-based travel marketing solutions to travel suppliers
and Destination Marketing Organizations seeking to raise consumer
awareness and drive bookings.
The solutions include TravelFlan’s
AI digital engine and eConcierge Chatbot which provide targeted
and personalized travel recommendations, as well as an ancillary revenue
solution which tailors product bundles personalized to traveler
personas, informed by big data from more than 30 million
travelers.
Travelport customers will also be able to put
their offers in front of nearly 200 million consumers across
China, South Korea and Hong Kong using Samsung smartphones and
China Mobile apps, through TravelFlan’s partnership network.
Anna Au-Yeung, Head of Global Destination
Marketing at Travelport, said, “With people choosing to
travel primarily for leisure at present, we’ve seen clients
increasingly seeking to reach consumers directly. This partnership
with TravelFlan provides our clients with an omni-channel
marketing solution, which is personalized and enables direct
up-selling and cross-selling.”
Packaged with Travelport’s own DMS technology
which reaches travel agents in over 68,000 Travelport-connected
agencies servicing hundreds of millions of travelers around the
world, the new partnership will provide travel supplier and DMO
customers the ability to engage consumers directly, as well as via
recommendations from travel agents.
Abel Zhao, CEO at TravelFlan, said: “Our goal is
to use our technology to create added value for partners, and our
partnership with Travelport perfectly encapsulates this approach.
Adding our AI technology and consumer network to Travelport’s
global agency network allows us both to provide travel marketers a
more comprehensive offer.”
See latest
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