Marriott Signs Deal to Significantly Expand All-Inclusive Portfolio

Marriott has signed a long-term deal with Sunwing Travel Group’s hotel division, Blue Diamond Resorts, that will significantly expand Marriott's all-inclusive portfolio.

Blue Diamond has an extensive portfolio of resort properties throughout the Caribbean, Central America and Mexico.

The agreement is expected to propel Marriott into the list of top 10 global all-inclusive players by adding 19 franchised resorts totaling nearly 7,000 rooms across six destinations and more than doubling the company’s presence in the all-inclusive segment to 33 properties by 2025.

The majority of the properties are expected to be converted into Marriott’s Autograph Collection by mid 2021.

“We are thrilled to work with Sunwing Travel Group and expand into two new leisure destinations – St. Lucia and Antigua,” said Tony Capuano, Group President, Global Development, Design and Operations Services, Marriott International. “Blue Diamond’s expertise in the all-inclusive segment and high-quality resorts will help ensure that these properties serve as excellent additions to the Marriott portfolio. Today’s signing is a testament to Marriott International’s scale and loyalty platform, and we look forward to providing travelers seeking an all-inclusive experience with more choices in the Caribbean and Latin America.”

Marriott launched its multi-brand all-inclusive portfolio platform in August 2019 and has 9 open hotels across Costa Rica, Barbados and Mexico with an additional 5 hotels in the pipeline in Mexico, Curacao, Dominican Republic, Jamaica and Brazil.

With this latest deal, another 19 are expected to join the portfolio. The platform will provide the company’s 145 million Marriott Bonvoy members the option to earn and redeem points for the convenient, pay-one-price concept.

“We are excited to enter into this agreement with Marriott International, and introduce Blue Diamond Resorts’ portfolio of hotels to their Autograph Collection brand,” said Stephen Hunter, CEO, Sunwing Travel Group. “Our luxurious, award-winning hotels will benefit from Marriott’s world-renowned reputation and esteemed travel program, all while bolstering our mission to bring unparalleled vacation experiences to customers.”

The following resorts are anticipated to convert to the Autograph Collection:

Mexico

840-room Royalton Riviera Cancun Resort & Spa
343-room Hideaway at Royalton Riviera Cancun
566-room Planet Hollywood Beach Resort Cancun
332-room Planet Hollywood Adults Scene Cancun
457-room Royalton CHIC Suites Cancun Resort & Spa

Dominican Republic

730-room Royalton Bavaro Resort & Spa
320-room Royalton CHIC Punta Cana Resort & Spa
525-room Royalton Splash Punta Cana Resort & Spa
317-room Royalton Punta Cana Resort & Casino
168-room Hideaway at Royalton Punta Cana

Jamaica

352-room Royalton White Sands Montego Bay
228-room Royalton Blue Waters Montego Bay
140-room Hideaway at Royalton Negril
407-room Royalton Negril Resort & Spa

St. Lucia

290-room Royalton Saint Lucia Resort & Spa
166-room Hideaway at Royalton Saint Lucia

Antigua

294-room Royalton Antigua Resort & Spa

Costa Rica

294-room Planet Hollywood Beach Resort Costa Rica

Given growing demand for premium and luxury all-inclusive stays, Marriott is leveraging eight of its 30 global brands in the all-inclusive category: The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection, Tribute Portfolio and Delta Hotels by Marriott.

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