According to a recent YouGov survey commissioned
by Airbnb, 87% of Thai people find the concept of an extended
work-cation appealing, the most of any country surveyed in Asia
Pacific.
This interest in working from anywhere is supported
by a growth in long-term stays on Airbnb’s platform, with Thailand
ranking second globally with the greatest share of long-stay
bookings.
According to the
survey findings, since the start of the pandemic one in three
workers (34%) in Thailand were allowed to work from home by their
employers, while more than half the workforce (51%) have always
been allowed to work from home.
With an increased ability to work from home there
is also a growing desire for people to combine work and travel and
take extended work-cations. While for some a change of scenery is
the most appealing aspect of working from somewhere other than
home, for Thais it is the prospect of reinvigorating their work
life (58%) that appeals most while the ability to combine work and
holiday is also high on the priority list for Thai people (47%).
Quieter, more off-the-beaten-path locales, coastal
and rural work-cation destinations are most popular with
Australian and South Korean survey respondents. For Thais,
however, the preference is to take an extended work-cation in
other urban destinations (46%). Coastal (41%) and rural (31%)
destinations are second and third choices with taking a work-cation
overseas the least appealing (29%).
Some of the trending Thai destinations for
long-term stays include:
* Phuket * Nonthaburi (a province in Greater
Bangkok) * Prachuap Khiri Khan * Chon Buri * Udon Thani
“As the pandemic is changing how people want to
work, travel and live, we believe Airbnb provides diverse travel
options suited to changing consumer preferences,” said Amanpreet
Bajaj, General Manager (India, Southeast Asia, Hong Kong and
Taiwan), Airbnb. “While travel in Thailand continues to trend
towards domestic, as the country slowly re-opens and with the
introduction of the Special Tourist Visa, the diverse array of
long-term stays on our platform provides a wide range of
attractive options for domestic and regional tourism.”
Thailand welcomed
almost 40 million international visitors in 2019, and whilst its
borders are currently closed, travel restrictions are very slowly
beginning to ease. Strategies such as the recently launched
Special Tourist Visa and a
reduction in the mandatory number of days that travellers must
quarantine will play an important part in helping to rebuild the number of visitor
arrivals.
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