Ascott Partners CapitaStar; Targets Elite Members of Loyalty Programmes

Ascott is offering members of its loyalty programme, Ascott Star Rewards (ASR), more perks through a points exchange initiative with CapitaStar, one of Singapore’s leading lifestyle and shopping rewards programmes.

Ms Tan Bee Leng, Managing Director, Brand & Marketing, The Ascott Limited, said, “Riding on the successful launch of the ASR points purchase feature in June 2020, Ascott is harnessing the scale of two key rewards programmes within the CapitaLand Group to cross-sell and bring greater value to our customers. ASR has a global reach while CapitaStar has around 1.1 million members in Singapore, and we could potentially extend this partnership to the over 11 million CapitaStar members in China. CapitaStar members can easily exchange for ASR points via the CapitaStar app and ASR members can do so via our website.”

Ascott has also launched a new ASR membership status match initiative that will enable existing ASR members and members of other hospitality loyalty programmes to accelerate their progress to higher ASR membership tiers so that they can enjoy more benefits.

Existing ASR members or new members who are able to show proof of an elite membership status in a loyalty programme with other hospitality groups and a stay with these other groups within the last 18 months will enjoy a matching elite membership status of either Silver, Gold or Platinum status with ASR.

 For example, a Silver member with Marriott Bonvoy, Hilton Honors, or Accor Live Limitless can directly enjoy a Silver status with ASR, instead of having to start from the entry ASR membership tier of Classic and spending S$1,000 to get to Silver status.

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