Thailand Convention & Exhibition Bureau Targets Singapore MICE Market

(31 Oct 2021) The Thailand Convention & Exhibition Bureau (TCEB) has created Ease Up, a package of financial and in-kind incentives to woo the Singapore market as it tries to rebuild the Kingdom's MICE (meetings, incentives, conventions and exhibitions) industry.

Aimed at attracting international corporate meeting and incentive events, Ease Up is a collaborative financial grant offering up to THB1,500 per person or a dining experience of up to THB 300,000 per event.

Participating DMC partners support the package with complimentary airport transfers and local experiences, sightseeing or CSR team building activities for up to 20 delegates.

For up to 20 paying guest rooms booked, participating hotels will match the same number with complimentary guestrooms.

For the TCEB grant, applications are open until 30 August 2021 for events taking place not later than 30 September 2021.

The application for support must be submitted to TCEB a month prior to the event.

This initiative for international MICE visitors follows the domestic push TCEB organised in September 2020.

According to TCEB, “Thailand has consistently been globally recognised as one of the top 10 MICE and leisure destinations in the world. The economic impact of MICE for economic recovery and income generation, cannot be underestimated. MICE activities account for 3.27%% of our GDP.”

In 2019, TCEB recorded a total of 1,273,981 MICE visitors to Thailand with Singapore ranking in the top five sources of Asian MICE visitors to the country.

Melvyn Yap, Director for Thread Asia/Singapore representative for TCEB, said, “Thailand has long been a very popular destination for the Singapore market whether it’s for business or for pleasure. With the gradual opening of borders and year-round convenient air access, we are confident that the Singapore MICE visitors will be back to Thailand in no time. The Ease Up grant is a strong signal to get the market moving again.”

Whilst Thailand's borders have re-opened slightly since they were closed earlier this year, travellers visiting the country are still required to self-quarantine for 14 days upon arrival.

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