Lotte Signs Distribution Agreement with Sabre

Tue, 7 July 2020

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Lotte Signs Distribution Agreement with Sabre

Sabre has signed a long-term distribution agreement with one of Korea’s largest hotel groups, Lotte Hotels & Resorts.

Lotte will be connected to almost 900,000 travel agents across multiple GDS and over 600 online channels across the globe, through Sabre Hospitality Solutions’ SynXis platform.

The luxury hotel chain has been in business for the past four decades and has exponentially increased its geographic footprint around the globe. With 20 properties in South Korea as well as hotels in the USA, Russia, Japan, Vietnam, Myanmar and Uzbekistan, Lotte’s latest hotel in Seattle will be its 32nd opening.

One of the tallest buildings in the world, the Lotte World Tower (롯데월드타워) is a 556-metre, 123-storey skyscraper located in Seoul, South Korea. The Signiel Seoul, a member of Leading Hotels of the World, occupies levels 76 to 101. Click to enlarge.

“The launch of our private label GDS chain code “LL” has been one of our key strategies to enhance brand awareness of Lotte across distribution channels globally. We are hugely excited about how the dedicated chain code will strengthen the brand’s visibility and build a more powerful brand presence in the markets,” said Jinna Yeajin Jang, Chief Marketing Officer of Lotte Hotels & Resorts. “Our partnership with Sabre, a technology provider with deep industry expertise and solutions, will bring us more opportunities to promote Lotte and be recognized as one strong representative brand as we continue to expand overseas and become a global hotel group in the future.”

Lotte is expected to migrate more than half of its hotels to the SynXis platform, starting from this year.

Frank Trampert, Managing Director and Chief Commercial Officer, EMEA & APAC, Sabre Hospitality Solutions, said, “Lotte has a long and illustrious history within Korea and the world, and we are thrilled to be part of its plans for significant further global expansion ... Our solutions will enable Lotte to further grow brand awareness in new and existing markets, manage their portfolio revenue, provide future strategy planning opportunities and refine their distribution strategies to support their exciting business goals.”

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