Making a Difference: Accor Raises AU$404,000 for Australian Bushfire Relief Effort

Accor, one of the largest hotel operators in Australia, has raised A$404,000 (approximately US$290,700) through its Bushfire Disaster Relief Appeal.

The money was raised globally between January and March 2020, through Accor’s dedicated Gofundraise donation platform and through guest fundraising initiatives across Accor Australia’s apartments, hotels, resorts and corporate offices.

The funds were divided amongst the following charities to aid the Australian bushfire relief effort:

- Humanitarian Relief (Australian Red Cross): $100,000;

- Firefighters (NSW RFS, VIC CFA and SA CFS): $154,000;

- Animal Welfare (Foundation for National Parks & Wildlife): $75,000; and

- Environment (Greening Australia): $75,000.

In addition to monetary support, Accor also provided emergency accommodation and catering for members of the community, firefighters and their families.

Simon McGrath, COO of Accor Pacific, said, “We hope these donations will enable each charity to source and distribute support and supplies, when and where they are most needed. The impact of the bushfires was catastrophic in many states across Australia earlier this year. Since then, COVID19 has become a national priority, however it’s important we continue to care for those many people and communities impacted by the bushfires across Australia. We could not have raised these crucial funds without the incredible people we have in our business and the generosity of our guests.”

Accor also extended special hotel rates to all firefighters and service providers across Australia to say thank you for their courage and bravery.

See also: Airports, Air Travel and COVID19 - Exclusive Interview with SITA's President of Asia Pacific, Sumesh Patel.

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