Starlux Airlines Signs Distribution Agreement with Sabre

Taiwan’s newest carrier, Starlux Airlines, has signed a distribution agreement with Sabre.

The deal will connect Starlux to Sabre’s GDS platform which is made up of over 425,000 travel agents worldwide.

“Starlux Airlines has ambitious plans for the future and, as such, it is vital that we leverage the right partners that support our business objectives,” said Glenn Chai, CEO of Starlux Airlines. “As we aspire to differentiate ourselves from other airlines in the market and set our strategic vision into motion, it is essential that we partner with industry leaders whose knowledge, expertise, extensive network, local market support and strong market presence will provide us with a clear, competitive advantage within the region and across the globe. Onboarding Sabre’s global distribution platform will be essential to our success by expanding our footprint globally and will ensure that leading travel management companies and travel agencies specialising in high-yield fares have access to Starlux’s premium content offering.”

Starlux launched operations on 23 January with flights to Penang, Danang, and Macau. The timing could not have been worse,  as the airline suspended its Macau service on 8 February and is expected to cancel the Penang service on 8 March because of the ongoing COVID19 outbreak. Starlux has also postponed the launch of flights to Cebu until at least July.

“Sabre is thrilled to support Starlux Airlines as they launch and grow their global operations. In addition to supporting long- established airlines with leading technology solutions, we are pleased to reaffirm our continued commitment to any new  carriers joining the industry,” said Dasha Kuksenko, vice president, regional general manager - North Asia of Sabre Travel Solutions. “Our deep market expertise – coupled with our strong global presence – will benefit Starlux Airlines as they gain access to a rich network of local and international travel agents. We are confident that our platform will play an instrumental role as the carrier forges ahead with its plans to target the luxury travel market in Asia, and beyond.”

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