Thai Smile has signed a distribution agreement
with Sabre.
Connecting to Sabre’s GDS platform will provide
Thai Smile with access to Sabre’s rich global travel marketplace,
which is comprised of more than 425,000 travel agents across the
world, supporting the carrier as it plays a key role in Thailand’s
domestic tourism recovery and future ramping up of regional
operations.
“We remain focused on domestic and future regional
growth opportunities as we navigate through this pandemic,” said
Thai Smile’s CEO, Charita Leelayudth. “As such, it was vital that
we chose the right technology partner to enable us to fulfill an
effective business continuity plan, empowering us to expand our
geographical reach by ensuring content is distributed widely to
our partners across the world. This will allow us to amplify our
presence in new and existing markets as we first look forward to
leading domestic recovery by flying domestic travellers to 12
destinations across Thailand with full-service offering together
with providing an excellent Thai hospitality to all passengers and
strengthening our regional route network to be recognized as
Asia’s leading regional airline.”
Thai Smile and Thai Airways were the first
airlines in Thailand to receive the Amazing Thailand Safety and
Health Administration (SHA) certificate, which is designed to
build traveller confidence through an official recognition of
strong preventive measures.
“This latest partnership demonstrates our
commitment to supporting all airlines, across all business models,
whether low cost, full-service or operating under a hybrid model
like Thai Smile, which serves a market gap between the two,” said
Rakesh Narayanan, Vice President, Regional General Manger,
Asia Pacific, Travel Solutions Airline Sales. “Thailand has
recently announced a stimulus package to boost domestic tourism
while cautiously re-opening to foreign visitors, and we’re
delighted to be able to support Thai Smile at this important time
as the carrier provides additional content and choice to travel
agents through the Sabre GDS, enabling them to book the trips and
create the experiences that their travel customers want.”
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