IATA has confirmed that Muhammad Albakri,
currently IATA’s Regional Vice President for Africa and the Middle
East (AME), will become Senior Vice President for Customer,
Financial and Digital Services (CFDS), on 1 March 2021 when Aleks
Popovich, who currently holds the position, retires.
Muhammad joined IATA in January 2017 after more
than a decade in the leadership team of Saudi Arabian Airlines
where he successfully fulfilled the roles of Chief Financial
Officer, Chief Information Officer and Senior Vice President for
Transformation.
At IATA, he has been an agent of change,
transforming the Africa and Middle East regional team to better
serve member needs and pioneering the work of IATA’s Digital
Transformation Advisory Council.
As SVP - CFDS, Muhammad will be based in Geneva.
Alexandre de Juniac, IATA’s Director General and CEO,
said, “Over the past 16 years Aleks has driven some of
the most critical elements of IATA’s operations, while leading
major transformational projects for the airline industry. This
includes IATA’s financial settlement products, which securely
processed $457 billion of industry money in 2019, during a time of
tremendous innovation in financial technology. And he delivered
critical flagship programs that continue to change the
industry—introducing cost-effective self-service options under the
banner of Simplifying the Business, enabling airline retailing
with
New Distribution Capability (NDC), and streamlining decades
of legacy processes with ONE Order. Aleks leaves behind a great
team with a clear focus on customer service that will continue to
drive critical changes under the capable leadership of Muhammad.”
“Muhammad is well prepared to guide the
development of IATA’s commercial offerings, settlement services
and digital leadership. In normal times, these are critical
functions—even more so in the middle of an industry crisis,”
de Juniac added.
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