Aman to Launch New Hotel Brand

Aman, one of the most exclusive and luxurious brands in the hotel industry, has unveiled plans to launch Janu.

The Janu brand will launch in 2022 with three hotels which are currently under construction: Montenegro, Al Ula in Saudi Arabia and Tokyo.

While some purists will shudder in horror at the thought of such a highly respected hotel brand diversifying its portfolio in this way, others will suggest that the two may complement one another.

So how will they differ? Here is how Aman compares the two brands, “While Aman is synonymous with its Sanskrit translation, ‘peace’, Janu stands for ‘soul’; Aman is a sanctuary, whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers an energetic vibe seeking greater purpose with inner contentment. Janu bears similarity with Aman in the form of total commitment to its guests, deep roots in destination, exemplary and timeless design, and unruffled service.”

Vladislav Doronin, Chairman and CEO of Aman, said, “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti.”

There are currently 32 Aman hotels in 20 countries.

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