Leading Yachts of the World Appoints Anthony Brisacq as CEO

Leading Yachts of the World has appointed Anthony Brisacq as Chief Executive Officer.

Originally from Lille in France, Anthony spent over a decade in the world of theatre and comedy in Paris.

In 2003, he fell in love with yachting and founded Mediterranean Yacht Services providing last-minute yacht bookings in Monaco, and then in Nice, Cannes and Saint-Tropez.

In 2015, Anthony teamed up with Camper & Nicholsons International to create Yachtster, a company designed to make hiring a yacht as simple as booking a flight. He later sold Yachtster to his partners at Camper & Nicholsons International.

Inspired by the opportunities afforded by Asia’s rapid growth, Anthony headed east – first to Dubai as CEO of Immidia, a multi-service solution for the luxury travel sector, and then to Singapore as CEO of AVA Software, a start-up specializing in new technology applications and digital advertising management.

“With Leading Yachts of the World, we will be implementing a state-of-the-art software paired with a new selling strategy and business model for the luxury hospitality and travel trade industry,” Anthony Brisacq said. “Today it is no longer enough to generate traffic, but advertising must be coupled with conversion software, CRM automation and sales forces. Our service offering, which combines these digital services in an ecosystem of qualified users for the yachting industry, is a game-changer for the luxury sector – a first in Asia - and we are thrilled about our upcoming launch here in the region.”

Leading Yachts of the World is owned and powered exclusively by AVA Software which is owned by Hong Kong-based private investment fund GB Capital Partners which also owns Leading Experiences of the World, the CEO of which is also Anthony Brisacq.

Leading Yachts of the World is not connected in any way to Leading Hotels of the World.

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