Whitbread Opens 274-Room Premier Inn Hotel in Southwark, London

(31 Oct 2021) Whitbread, the largest hotel company in the UK, has expanded its portfolio with the opening of a new hotel in London.

The 274-room Premier Inn off The Cut in Southwark is located between Ufford Street and The Cut in Southwark, just 100 metres from Southwark underground station, a five-minute walk from Waterloo station and near to a range of theatres, bars and restaurants.

The hotel consists of two hotel buildings connected via a glass bridge and a Bar + Block restaurant, Whitbread’s latest restaurant brand, is located on the ground floor with outdoor seating.

Working with partner Frogmore, Whitbread has also created a new public park and courtyard for the community to enjoy, as part of the development which was designed to achieve a BREEAM ‘Excellent’ rating.

Jo Allen, Chief Executive of Frogmore, said, “We have created something special at The Cut. It’s a fantastic location for a hotel and working with Whitbread, and a brilliant design and development team, we have created a new building that challenges perceptions about what branded hotels can deliver in central London. The hotel looks fantastic, it gives back to the community through a new accessible open space, and it has created a secure income stream to clients of LaSalle Investment Management who purchased the investment from us. It shows what can be achieved through effective partnering and I’m extremely proud of what we have created.”

The Southwark Station Premier Inn is one of three significant central London openings for Whitbread in its 2020/21 financial year. A new 110-bedroom hub by Premier Inn hotel is scheduled to open on Berwick Street in Soho in early 2021 while a 246-bedroom hub by Premier Inn will be coming to Quaker Street in Shoreditch in February 2021.

Derek Griffin, Head of Acquisitions at Whitbread, said, “Premier Inn has a bright future in London and this latest opening is testament to our confidence in the city, the market, and our product. COVID19 has impacted the hospitality industry in the short-term. But our long-term strategy remains to grow, to be ambitious about securing the best sites in strategic locations, and to identify outstanding opportunities where we know there will be demand for our bedrooms. Our new opening at The Cut in Southwark is an excellent example and will be an important destination for leisure and business visitors for years to come. We’re looking to secure more locations like this in 2021 and have live requirements for new hotels in similar locations across London.”

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