Japan's Yukai Resort Signs New Distribution Agreement with Sabre

The Japan-based Yukai Resort Co., Ltd. has signed a new distribution agreement with Sabre.

The Japanese hospitality company will use Sabre’s SynXis Central Reservations system along with the SynXis Booking Engine with Channel Connect and Voice Agent across its 29 properties.

SynXis Central Reservations will enable Yukai to distribute rates and inventory from its hotels and resorts to 400 online channels across the world, including all major GDS systems, as well as hundreds of online travel agencies (OTAs), metasearch engines and call centres.

The SynXis Booking Engine offers built-in dynamic personalization along with a full suite of digital services designed to increase consumer engagement and convert browsers to bookings.

Channel Connect further simplifies and automates distribution, maximising exposure to local, regional and global markets while SynXis Voice Agent will equip Yukai staff with advanced tools to deliver a personalized experience through guest recognition, facilitating the creation of tailored packages and providing further opportunities for increased revenue per transaction.

“We selected Sabre’s SynXis platform as we needed robust and scalable technology solutions to support our business goals,” said Koji Nishitani, President and Representative Director, Yukai Resort Co., Ltd. “As we look beyond COVID19, these solutions will give Yukai greater visibility across the world, as well as allowing us to control all of our reservations in real-time from one intelligent platform. Our teams across all 29 properties are able to efficiently share information and gain further insight into guest history and preferences, allowing us to further enhance our experience for our future guests.”

Frank Trampert, Managing Director and Chief Commercial Officer, EMEA & APAC, Sabre Hospitality Solutions, said, “Japan has ambitious targets to attract increased numbers of tourists, including encouraging visitors to explore lesser- known destinations outside of the big cities. Yukai’s hotels and resorts are perfectly placed to enable travellers to experience authentic Japanese culture while discovering new regions. Sabre’s advanced technology solutions will support Yukai’s business goals by providing an enhanced global presence for its resorts and hotels as well as enabling Yukai to refine its distribution strategy, streamline operations, increase direct and indirect booking conversions and enhance its offering to guests through greater personalization.”

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