Gulf Air Implements Sabre’s Branded Fares Technology

(31 Oct 2021) Gulf Air, the national carrier of the Kingdom of Bahrain, has implemented Sabre’s branded fares technology, giving travel agents using the GDS access to the full breadth of the airlines’ branded fares.

With this implementation, agents can now easily view, compare and sell Gulf Air’s ‘Boutique’ fare family across the network.

“We recognize that many travelers today consider the overall value of a ticket, rather than just the price alone – and this means different things to different people,” said Vincent Costa, Chief Commercial Officer, Gulf Air. “While we continue to offer increased benefits across our fares, we also need to be able to cater to specific traveler demands. With Sabre, we can ensure that each traveler receives the best experience from flying with us by showcasing the full range of our fares.”

On 20 October, Gulf Air introduced a new price concept for all destinations with three economy class and two Falcon Gold class fare options. By marketing these “Boutique” fares through Sabre, Gulf Air will be giving its customers more control over their travel experiences, paying for the services that best meet their needs.

“With Sabre’s branded fares, airlines can go beyond the basic fare rules,” said Dino Gelmetti, Vice President EMEA, Sabre Travel Solutions. “They can package additional benefits and features, such as additional air miles, seat selection, checked baggage and other services, with the goal of providing their customers better flexibility and greater value. The ability to cater to and personalize these demands will enhance travelers’ experiences and drive revenue for airlines.”

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