IHG Signs Franchise Agreement for Third Crowne Plaza Hotel in Bangkok

(31 Oct 2021) InterContinental Hotels Group has signed a franchise agreement with Siamese Asset to further expand its rapidly growing Crowne Plaza brand in Bangkok, Thailand.

The new Crowne Plaza Bangkok Rama 9 hotel is scheduled to open in 2025 in a prime city location.

This is the first time that IHG has completed a franchise agreement in Thailand, as the company expands its relationship with long-term partner Kew Green, a franchisee of more than 40 hotels in the UK. Kew Green have undertaken a joint venture with experienced real estate developer Siamese Asset to bring the milestone arrangement to fruition.

Serena Lim, Vice President, Development for IHG, South East Asia & Korea, said, “This deal demonstrates that IHG is nimble and flexible, and that we are changing with the times as well as expanding our long-term partnerships across borders. We are delighted to be working in partnership with Siamese and Kew Green to bring the Crowne Plaza brand to this central location in Thailand’s capital.”

This signing demonstrates the continued growth of the Crowne Plaza brand in Thailand, as IHG only signed the Crowne Plaza Bangkok Grand Sukhumvit in late October, expanding the brand’s footprint to three hotels in the capital.

Kajonsit Singsansern, CEO, Siamese Asset, added: “We are excited to be partnering with IHG to bring Crowne Plaza Bangkok Rama 9 to life. Through the experience of Kew Green, as a long-term IHG franchisee, and SiameseAsset’s local knowledge of real estate, we cannot wait to open the doors of our new venture in 2025. To ensure smooth progress, Kew Green will be setting up local infrastructure in Bangkok, which will be supported by its UK operation who are familiar with working with IHG’s systems and brand standards.”

Crowne Plaza Bangkok Rama 9 will be located in a mixed-use development - Siamese Rama 9 - which will feature high-end apartments, office space and a mall.

It will be located 25 kilometres from Suvarnabhumi International Airport (BKK) and 22 km from Don Muang International Airport (DMK). The property will also be in close proximity to the upcoming MRT Orange line.

The hotel will feature a choice of dining outlets, meeting rooms, a fitness centre, swimming pool and a very cool rooftop bar.

IHG currently has 31 hotels operating under seven brands in the Kingdom of Thailand: Six Senses, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, and Staybridge Suites, with another 30 in the pipeline, which includes brand entries for Kimpton and voco.

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