IHG to Take Over Hotel in Johor Bahru, Malaysia

InterContinental Hotels Group has signed a management agreement with OSK Holdings Berhad to rebrand the Swiss Inn Johor Bahru as the Holiday Inn Express & Suites Johor Bahru at the beginning of 2021.

Centrally located in Johor Bahru, the hotel is easily accessible within a 30-minute drive of Senai International Airport and close to the land border with Singapore. It is also near to the upcoming Singapore-Johor Bahru Rapid Transit System (RTS) linking Johor Bahru to Woodlands in Singapore.

Ong Ju Yan, Group Managing Director, OSK Holdings, said, “We made the decision to rebrand this hotel to Holiday Express & Suites Johor Bahru as we know there is a strong synergy between the design and feel of this property and the brand values of IHG’s fastest growing brand globally. We can’t wait to unveil the little refurbishment touches that we will be incorporating into the hotel in collaboration with IHG and our designers Ong & Ong Group, which seek to bring out the essence of all things “JB” in a fun and modern design aesthetic.”

The 203-room Holiday Inn Express & Suites Johor Bahru features a gym, self-service laundry, flexible meeting space, an all-day dining restaurant and lobby bar counter.

Brand standards include a complimentary Express Start breakfast, power showers, blackout blinds, high-quality bedding with a choice of pillows and unlimited Wi-Fi.

Serena Lim, Vice President, Development for South East Asia and Korea, IHG, said, “At IHG we are delighted to be partnering with OSK Holdings Berhad to expand the Holiday Inn Express brand in Malaysia. The brand represents a great value proposition both for consumers and owners in some of the country’s regional cities, and we look forward to expanding its presence in Johor Bahru and Kota Kinabulu within the next 12 months. We are also exploring opportunities to grow into other centres in both the peninsula and East Malaysia, such as Ipoh and Kuching, to name a few.”

IHG has four hotels operating under three brands in Malaysia - InterContinental, Holiday Inn and Holiday Inn Express. There are another 14 in the development pipeline, which are due to open within the next three to five years, including launches of the group’s Regent and Kimpton brands.

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