Hilton Expands Partnership with Amadeus

Hilton has expanded its partnership with Amadeus to include Demand360, Rate360, and Agency360.

The three solutions from Amadeus provide some of the most comprehensive, forward-looking market data in the hospitality industry, and help hoteliers to advance their decision making, optimize channel mix, and strengthen RevPAR.

As part of the deal, Demand360, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s Revenue Management System (GRO).

With this integration, Demand360 data provides GRO’s analytics with improved visibility of booking activity that would otherwise not be accessible to the system. The result seen by the Hilton properties that recently completed the pilot integration is refined decision-making, enabling revenue improvement.

In addition to the business intelligence solutions, Hilton will also be encouraging hotels within their portfolio to adopt Amadeus’ GDS Advertising services. GDS advertising helps hoteliers attract high-value GDS bookings and target travel agents at the point of sale across all four of the industry-leading global distribution systems.

“As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive” said Jonathon Wardman, Vice President, Commercial Capabilities, Hilton. “Having access to business intelligence solutions and strategically leveraging GDS Advertising from Amadeus will play a key role in finding continued success with our individual properties – from viewing forward-looking booking data to competitive set pricing and increasing GDS share.”

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