Virgin Money Partners Ascenda for New Loyalty Programme

Virgin Money Australia has partnered with Ascenda to deliver a new loyalty programme later this year.

The programme is being designed to reward customers for positive behaviour beyond transactional spend or upfront bonuses that traditional programmes focus on.

Positive behaviour could be achieving their savings goals, staying within spending targets, shopping online or on purchases they make in a store.

Mr Greg Boyle, Virgin Money Australia CEO, said, "Australians are well aware of the value they deliver to the banks, but they don't believe this is reflected in the service they receive. Instead they feel unrecognised and undervalued. We're going to change that. We want our customers to feel recognised and rewarded every day they're with us. Recognising loyalty should go beyond typical upfront bonuses or transactional rewards. We want to share value with our customers, whether it's as they grow their relationship with us, to help them celebrate achieving their own financial goals, or to thank them for choosing us."

"Ascenda's cloud-based API and white label capability is key to helping us achieve this. It will allow us to offer our customers red-hot and relevant rewards across a broad range of day-to-day banking activities, behaviours and events," concluded Mr Boyle.

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