Sabre to Drive BIDTravel’s Digital Transformation

Sabre has signed a long-term, technology agreement with BIDTravel, the cluster head of Rennies BCD Travel, Quadrel Travel Management t/a CWT, Travel Connections and Harvey World Travel, a leading business and leisure travel network in Southern Africa.

BIDTravel’s agents can now leverage the technology, data-driven insights and intuitive interface of Sabre Red 360 – the next-generation travel agency desktop – allowing them to further enhance the consultative service they offer travelers.

“After an extensive selection process, we chose Sabre to help us drive the digital transformation of our business,” said Lidia Folli, CEO at BIDTravel. “This was due to the long-term relevance of its platform, effectiveness of its APIs and our confidence in Sabre’s vision for personalised travel. As the largest travel network in Southern Africa, we need technology that is scalable, while enabling us to deliver a service that is personalised, cost-effective and consistent through every touchpoint.”

Sabre recently announced the development of Sabre Travel AI, technology that will be infused with state-of-the-art artificial intelligence and machine learning capabilities to deliver highly relevant and personalized content that better meets the demands of today’s traveler.

“BIDTravel has extremely successful travel brands that we are eager to partner with,” said Salman Syed, Sabre’s vice president EMEA, Travel Solutions. “Our tried and tested partnership model for migration meant an on-time implementation, even during these turbulent times. We mobilised our global teams across five different time zones virtually to accelerate this “go-live”; having the right technology in place will now help BIDTravel’s agents rebuild consumer confidence to travel, while crafting differentiated experiences.”

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