Whitbread Opens First hub by Premier Inn Hotel Outside of London’s Zone 1

Whitbread has opened the first hub by Premier Inn hotel outside of London’s Zone 1.

The new 89-room hub by Premier Inn West Brompton is located on Lillie Road, adjacent to West Brompton Underground station and opposite the Earls Court development site.

Whitbread committed to a 30-year lease on the completed hotel building, which increases Whitbread’s network of hub by Premier Inn hotels to nine locations across London with a further five locations (more than 900 rooms) on-site or in planning.

Derek Griffin, Head of Acquisitions in London and the south for Whitbread, said, “West Brompton is an excellent location for a hub by Premier Inn hotel given the vibrancy of the local area and it’s excellent transport connections. Our hub by Premier Inn hotels are performing well across our network of sites in London and Edinburgh and we’re confident the brand will trade just as well in urban village locations like West Brompton as in central London. It’s an exciting time for our hub by Premier Inn brand and we are actively seeking new freehold and leasehold opportunities across London and in towns and cities across the UK.”

The hub by Premier Inn employs 23 people, all of whom were recruited through the local Fulham Job Centre and live in the West Brompton / Fulham area. Approximately half of the staff work at the hotel part-time, with four front-of-house employees studying at University whilst working at the hotel.

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