ATPCO Launches New Pricing Tool

ATPCO has launched Architect, a new pricing tool that completely re-imagines traditional fare filing.

Architect is able to normalize and standardize content from multiple sources to then implement strategies with a new, streamlined workflow and user interface.

The launch of Architect, which is already under contract with Icelandair and LATAM Airlines and undergoing active testing by other airlines, ushers in a new era of airline pricing.

Architect resolves several challenges airlines face with pricing, including making it easier to onboard staff thanks to a modern user experience, enabling first-mover advantage with automated workflows, removing complexity of integrating multiple systems, and providing normalized displays of web fares.

“The automation provided by Architect allows our pricing team to focus on the strategy of pricing,” said Birna Osk Einarsdóttir, Chief Commercial Officer at Icelandair. “We have been on a transformation journey at Icelandair to support further revenue generation in the years to come. ATPCO’s Architect enables us to see the bigger picture, so we have faster insights into the market, better workflows, and improved decision making. We are unlocking new revenue opportunities we were unable to realize in our legacy processes.”

Jonathan Savitch, Chief Commercial Officer at ATPCO, said, “As the industry resource, we have the most timely and comprehensive data. With Architect, we now also provide a modern tool to help airlines automate the minutiae and focus on their pricing strategies. We’re committed to the future of Architect with new capabilities like dynamic pricing and retailing. Crisis creates opportunity and we’re moving quickly beyond traditional fare filing.”

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