Premier Inn Appoints Leo Burnett London as New Advertising Agency

Premier Inn, one of the UK’s largest and most innovative hotel companies, has appointed Leo Burnett London as its new advertising agency.

Whilst Leo Burnett will handle all aspects of the Premier Inn brand, from above the line advertising to activation and helping deliver a global brand approach in Germany, Golin remains Premier Inn’s PR agency and UM its media buying agency.

Charlie Rudd, CEO, Leo Burnett, said, “Over the past few months some brands have been playing a lynchpin role in people’s lives. This is absolutely the case for Premier Inn which has been meeting people’s most fundamental needs supporting key workers, charities and community groups. As the hospitality industry reopens its doors, the hotel brands that will win are the ones that embrace bold creativity and change. We look forward to helping Premier Inn reconnect with its customers through populist creativity.”

Premier Inn currently operates 785 hotels and more than 72,000 rooms across the UK, with many more hotels in the pipeline. The company also has ambitious expansion plans in the Middle East, and Germany - where it is soon set to be one of the country’s biggest budget hotel operators.

Premier Inn Brand Marketing Director, Tamara Strauss, said, “Premier Inn is a truly iconic British brand and we are absolutely delighted to check-in Leo Burnett London at this important stage of our journey as we develop an integrated approach as we re-connect with our leisure and B2B customers as well our 35,000 team members who engage with our customers every day.”

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