Pandora Jewellery Appoints Jeerasage Puranasamriddhi as Chief Supply Officer

Pandora jewellery has appointed Jeerasage Puranasamriddhi as Chief Supply Officer, reporting to CEO Alexander Lacik and serving on Pandora’s Executive Leadership Team.

Headquartered in Denmark, Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores. The company employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold.

Jeerasage’s appointment follows the passing in April of Thomas Touborg, Pandora’s previous CSO.

Jeerasage joined Pandora in April 2020 after 12 years in charge of jewellery manufacturing in Thailand and Vietnam at Marigot, a subsidiary of Swarovski. He has also led supply chain and manufacturing operations for various multi-national companies in the watch industry across Switzerland, USA, Hong Kong SAR, China and Thailand.

As part of the announcement, responsibility for supply and distribution will move from Group Operations to the commercial operations under CCO Martino Pessina to drive a strong connection between supply, distribution and consumer demand.

To further simplify the organisation, Jeerasage’s previous position as SVP Manufacturing will not be replaced.

“I would like to congratulate Jeerasage and welcome him to the Executive Leadership Team,” said CEO Alexander Lacik. “Jeerasage holds a very strong track-record in managing jewellery manufacturing, and he will build on Thomas Touborg’s legacy. With supply and distribution moving closer to the demand side of the business, we strengthen collaboration across our value chain in support of growth. Our focus will be to work with close connections from product and crafting to marketing and retail, creating an organisation that can act quickly to changing consumer demands.”

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