Ascott Adds Points Purchase Feature to ASR Loyalty Programme

Mon, 22 June 2020

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Ascott Adds Points Purchase Feature to ASR Loyalty Programme

Ascott has launched a new points purchase feature for its Ascott Star Rewards (ASR) loyalty programme.

The feature provides ASR members with greater flexibility to buy points in advance or gift the points to family and friends as travel gradually resumes across the world.

ASR points can be fully redeemed for room nights with no blackout period restriction.

To celebrate the new feature, Ascott has launched a 1-for-1 bonus promotion. ASR members will receive 100% free bonus points if they purchase at least S$500 worth of points before 31 August 2020.

Home away from home at Ascott Makati. Click to enlarge.

Ascott is also supporting workers from the healthcare industry involved in the global fight against COVID19. They can receive up to 40% off at participating Ascott properties worldwide from 1 July to 31 December 2020 when they sign up as an ASR member for free and book online. Upon check-in, they will be required to present a valid staff identity card or any official documents to verify that they belong in the healthcare industry.

Ms Tan Bee Leng, Managing Director, Brand & Marketing at Ascott, said, “Ascott is very grateful for the loyalty of our ASR members, especially during this challenging COVID19 period. The increase in ASR members and strong direct sales through our website show the trust our guests have in Ascott. From ensuring our properties are future-ready, safe and clean, to enhancing our digital and web-booking capabilities, we continue to offer our guests greater convenience and value with Ascott. We have stood by our guests during these difficult months, including giving bonus ASR points for cancellation refunds and extending ASR membership tiers for an additional year. We want to thank and reward our ASR members for their support and give them a leg-up in their future travels. When our ASR members are ready to rediscover the world with Ascott, their upsized points will provide greater flexibility and value to go further and travel better than before.”

See latest Travel News, Video Interviews, Podcasts and other news regarding: COVID19, Ascott, Citadines, Rewards, Loyalty.

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