Crown Group Unveils Plans for Mixed-Use Development in Los Angeles

Crown Group, a leading Australian residential developer, has taken the next steps in its first move into the US market, where it plans to develop a mixed-use high-rise condominium and hotel tower in Los Angeles’ burgeoning Downtown district.

The company is progressing entitlements with Los Angeles City Hall for the proposed tower, which is earmarked for the southeast corner of South Hill and 11th streets at the convergence of Downtown’s financial, fashion and South Park districts.

Crown Group has formed a joint venture with a Singapore based company called Magnus Property Pte Ltd and one of Indonesia’s biggest property developers, ASRI. The joint venture group settled on the Downtown site in November 2019.

The 43-storey tower has been designed by Koichi Takada Architects and is expected to be completed in 2024.

“It is our desire, through a nature-inspired approach to architecture, to transform an old warehouse district into a living breathing neighbourhood in LA,” Mr Takada said. “We want to humanize tall buildings, to celebrate the pedestrian activities and consider how people experience it. We want our tall building designs to be more engaging for the public, and to contribute to the community by activating and creating a connection with the neighbourhood.”

The high-rise sections of the building will comprise 319 condominiums with an exclusive residents’ retreat over the top two floors.

Crown Group’s LA office is also in discussions with several luxury hotel brands to incorporate a 160-key hotel in the low rise of the building.

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