Sansiri to Expand Portfolio of Standard Hotels; Launch New Brand in Thailand

Sansiri has unveiled plans to launch a new hotel brand in Thailand and signed two new Standard hotels in Bangkok and Singapore.

The first two Peri Hotels will be rebrands of Sansiri’s existing Escape Hotels in Hua Hin and Khao Yai, Thailand. The two will be rebranded in October 2020 following renovations.

The two new Standard hotels are also scheduled to open before the end of the year.

Standard International’s CEO, Amar Lalvani said, “We are launching The Peri Hotels at a difficult moment in the world. But it is a moment when life’s simple pleasures are appreciated more than ever. It is that spirit of simplicity and appreciation that form the foundation of The Peri Hotel brand. And the first two idyllically set, nature focused, destinations perfectly capture what The Peri Hotel is about. With the properties thoughtfully designed for experiences that we believe travelers will embrace, and enjoy, in this new travel landscape.”

Sansiri PLC is the owner and developer of both of the first two The Peri Hotels although Standard International intends to work with other owners and developers throughout the region to grow the brand. Sansiri acquired the majority stake in Standard International in November 2017.

“Sansiri is proud to work with our partners at Standard International to develop The Peri Hotel and launch its first two hotels. Our collective teams have created a brand and designed renovations that capture the soul of the locations and properties themselves. These hotels will be places where the design touches and teams inspire and bring a smile to your face. In this season of travel changes, we took the opportunity to develop not just hotels but new ways of communing with nature, and each other,” said Ou Baholyodhin, Chief Creative Officer of Sansiri.

The Peri Hotel Hua Hin and The Peri Hotel Khao Yai are both available for bookings for stays starting in October 2020, with a special opening rate of 2,280 THB per night (discounted from 4,500 THB) and an additional 20% discount on dining. The promotion ends 31 August 2020.

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